Company: Row House
Date: Oct 2019
Objective: For the month of October, the marketing team rolled out our PhilanROWpy month campaign. Each franchise owner submitted and then voted on five national charities we would donate to as a whole. This year (2019) the network voted on Row for the Cure. Each studio would hold donation-based classes for two days as well as send our communication to their members and community to raise donations for Row for the Cure. As Creative Director, I put together all the marketing materials and promotional items the network would need to execute this campaign successfully. Marketing collateral included: in-studio flyers, postcards, promotional items such as shaker bottles, emails, social media posts, and apparel.
