Company: Wuffes
Date: March 2025
Objective: To design an interactive personalized quiz funnel that guided customers toward the right joint health product based on their dog’s needs, educated them on joint health, and drove subscription growth through a free 60-day trial.
• Customers often felt overwhelmed choosing the right product for their dog’s specific needs
• Lack of clear guidance reduced confidence in purchasing and limited trial sign-ups
• Educational content was scattered and difficult to digest, leading to lower engagement
• Customers responded more positively when product recommendations felt personalized and science-backed
• Built an interactive quiz that assessed joint risk factors and matched customers with the best product
• Integrated educational touchpoints throughout the quiz to build trust and authority
• Designed a clear funnel that seamlessly guided users from quiz completion to free trial sign-up
• Used engaging visuals and friendly copy to make the experience approachable and easy to complete
• Added customer reviews and certifications to increase trust and credibility
• Collaborated with CRO specialist to A/B test quiz logic, product placement, and call-to-actions
• Significantly increased subscription sign-ups during the launch phase, with strong engagement in the quiz funnel
• Built customer trust by providing personalized product recommendations and approachable education on joint health
• Improved clarity and reduced decision fatigue for customers selecting the right product for their dog
• However, free trial participants showed lower retention and conversion to paid subscriptions, revealing a gap in attracting the right long-term customers
• Insights from this funnel informed future adjustments to targeting, messaging, and trial strategy to better attract premium-paying customers
