Company: Honest Paws
Date: Feb 2023
Objective: Improve the conversion rate of the Pre+Probiotics product by incorporating more pertinent information on the product page.
• Users did not feel the messaging about what product we were selling was clear
• Users had difficulty navigating to specific products and finding relevant information
• Competitor websites had simpler and more visually appealing designs, highlighting key products and benefits
• Users were more likely to engage with websites that had customer reviews and social proof
• Added benefit icons to easily show the benefits of the product.
• Included image of product facts with full ingredient list.
• Added content surrounding around the problem and solution our product will provide.
• Provided trust factors about the Honest Paws product.
• Included FAQ's about our probiotics
The average click rate following the updated page increased from 1.87% to 2.69% according to Shopify Data.
