Company: Wuffes
Date: March 2025
Objective: To revamp the Wuffes homepage in order to simplify the customer journey, increase product understanding, and boost overall subscription conversions.
• Customers were unclear about the science and effectiveness of the supplements
• Subscription benefits were not communicated clearly, leading to frustration and low retention
• The homepage layout created friction in the customer journey, with scattered information and no clear direction
• Visual hierarchy and trust signals (such as testimonials, certifications, or product science) were underutilized
• Redesigned the homepage to streamline navigation and improve information hierarchy
• Created clear, engaging sections that explained the science behind the products in an accessible way
• Introduced subscription benefits and call-to-actions earlier in the page to encourage sign-ups
• Used wireframes to iterate on layouts, then developed high-fidelity designs with a modern, trustworthy look and feel
• Partnered with the CRO specialist to ensure each section was optimized for conversion
• Improved clarity around product benefits and subscription value
• Increased user trust through science-driven storytelling and stronger visual hierarchy
• Boosted subscription sign-ups by making the offer more prominent and easier to understand
• Delivered a scalable homepage template that could support ongoing CRO testing and future marketing campaigns
