Branding and UX

Company: Eat Jolted
Date: June 2022
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Objective: The objective of this project is to design a user-friendly and visually appealing website for a fictional restaurant, focusing on enhancing the ordering experience for customers who prefer takeout. The UX/UI design will prioritize ease of navigation, clear presentation of menu items, and a streamlined checkout process.

• Performed a comprehensive analysis of competing restaurant concepts
• Identified the specific audience that the restaurant should appeal to
• Developed detailed profiles of the target users
• Formulated a strategy for balancing the requirements of the client with those of the end-users
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View Full Research PDF
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• Developed a mood board to establish the desired color scheme.
• In downtown Upland, CA, there is a distinct alternative culture that is reflected in the imagery and color palette. The color scheme features darker shades with pops of yellow and orange reminiscent of breakfast foods.
• Emphasized the use of high-quality food photography in order to stimulate appetite.
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View Prototype