Collection Page Design

Company: Honest Paws
Date: March 2023
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Objective: Redesign our current collection page to increase conversions from paid advertisement traffic.

• Analyzed website analytics to identify user behavior and common drop-off points on the current collection page.
• Researched competitor websites and analyzed their collection pages to understand industry standards and best practices.
• Interviewed CX agents on common customer pain points to better understand their needs.
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• Users found the current collection page to be bland and missing important information about the products.
• Users were interested in learning more about the ingredients and benefits of the product.
• Competitor websites featured more visually appealing and informative collection pages.
• Users wanted to see more photos of the product and real-life examples of pets using the product.
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• A section has been added to provide details on the ingredients used and the benefits of the product.
• Additional product photos have been included, along with real-life examples of pets using the product.
• The hero image now highlights the high-level benefits of the product.
• To establish social proof, customer reviews and ratings have been incorporated.
• User-generated content (UGC) videos showcasing the various uses of our peanut butter have been added.
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Data collection is in progress.

View Prototype