Company: Bow Wow Chow
Date: Nov 2022
Objective: Daily UX Challenge was to design a product page. I went a step further to imagine a dog food company and created the fictional company and package design to support my product page.
• Customers want the best ingredients to feed their pets
• Pet owners are concerned with keeping their pets healthy so they can live longer
• Organic reigns supreme when it comes to health-conscious pet parents
• Pet owners do research and want products that they can trust. Social proof and testimonials are essential to make buying decisions.
• Clear, concise and easy-to-read labels with larger font sizes
• A resealable closure to keep the food fresh
• A bold color scheme and imagery to make the product stand out on shelves
• Allowed me to think creatively and design something I was really proud of
