Company: Honest Paws
Date: Sept 2022
Objective: Add landing pages for new product releases to give more information and see an increase in sales on specific product on the app.
• Users are looking for clear information on the benefits and usage of the product
• Competitor apps didn't really have "landing pages" on their app.
• Salmon oil for dogs has numerous health benefits and can appeal to a wide range of dog owners
• Users were more likely to engage with websites that had customer reviews and social proof
• Used the hero image on the app's main page to highlight our new product and CTA to shop now.
• Highlighted the main benefits of salmon oil for dogs on the landing page, such as improved skin and coat health and immune support
• Included clear calls to action and easy-to-read product information
• Created a more intuitive navigation bar with dropdown menus for easier product browsing
• Used customer testimonials and social proof to build trust and credibility
•The addition of the landing page resulted in a 20% increase in Salmon Oil sales on the app compared to the previous product launches with no landing page.
•The company saw an increase in sales and positive reviews for the salmon oil for dogs product.
